i should note that i dont think it is a bad idea it has its pro's and con's.
the holiday thing was an example, i seen it plenty of times doesnt mean i am right *i am but...
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people will always group up thats a given if folks dislike that log off and play 1 player mode for the rest of your life.
but
with the system in place people will be hmm lets say more inclined to play with other elves cause they can stand in a group and verbaly bash mr guard now every other char that has the same widget knows this and it can get lame, again seen this type of behaviour happem on other servers.
i do admid it adds to the mystery if used in a none lame way, but i also enjoy hearing people use their own langauge while ic i dont get it ooc it can be insperational or simply intresting aswell as a semi learning tool for none native english speakers. *for me that ship has sailed long ago
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overall my opinion would be such a tool is for the lazy rpers among us.